Closer shot.
Shot this during lunch the other day.
The newspaper was pasted on the glass, as if the shoes was floating with it. Clever, eh? From what I've gathered, CLIMACOOL® was about ventilation. Being light, is adding another layer of idea to it - which is enough to impress the end users.
As a creative, I would go back to the drawing board and stick to "ventilation". For now.
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