Off the chair.
Have you seen the new Axe (Lynx) Provoke (Excite) TV commercial recently?
It showcased girls falling from the sky one after another. It peaks when these fallen girls are going towards a young man, who apparently uses the deodorant. The message that this spot is shouting, "Makes it rain girls". What shown on the Malaysian TV is an edited version.
Below, is the original by BBH London.
This is a :30 spot. There are 1:00 and 1:30.
What is so wrong with fallen angels? They are sensitive? Oh! Satan is a fallen angel. Come on! It's just a metaphor of the product's benefit. By removing the wings and halos are better suited for the Malaysian audience?
Which agency handles the Axe account in Malaysia? Good work to you guys! "Makes it rain girls" does make sense to me.
But fuck the Censor Board.