Off the chair.
Have you seen the new Axe (Lynx) Provoke (Excite) TV commercial recently?
It showcased girls falling from the sky one after another. It peaks when these fallen girls are going towards a young man, who apparently uses the deodorant. The message that this spot is shouting, "Makes it rain girls". What shown on the Malaysian TV is an edited version.
Below, is the original by BBH London.
This is a :30 spot. There are 1:00 and 1:30.
What is so wrong with fallen angels? They are sensitive? Oh! Satan is a fallen angel. Come on! It's just a metaphor of the product's benefit. By removing the wings and halos are better suited for the Malaysian audience?
Which agency handles the Axe account in Malaysia? Good work to you guys! "Makes it rain girls" does make sense to me.
But fuck the Censor Board.
Showing posts with label AdvertisinGeneral. Show all posts
Showing posts with label AdvertisinGeneral. Show all posts
10.7.11
1.11.10
This is what we go through everyday
Dubbed in Cantonese. Couldn't find one with English subtitle. Sorry.
Sad, but true.
10.1.10
Video killed the radio star?
Find me a TV when I'm stuck in the traffic.
Every new medium claimed to replace the older ones. Did any? Ever before? Not to my knowledge, not inmy our time. Oh, the Internet replaces the conventional mediums? What channel was the football was on yesterday? Heard of prank calls? Do people not flip the newspapers and magazines anymore? Or at least, car brochures?
It's an idea that dictates a medium. And whatever works. A new medium, fortunately to us, is just another channel. The more medium that is created, the more channels we advertisers can choose to bombard you with our message. I'm sorry, but this is what we are paid to do.
Listen to this.
This is not a video.
This "will" was aired in Portugal. The English translation is for the purpose of international award shows. For my own personal liking, this is a very good written script. Strong words. Emotional, and straight from the heart. Good use of voice talent.
Good job to the creative team at McCann Erickson Portugal.
Radio, is one of the hardest medium to master. There's no visual. There's no copy. Just your listeners' imagination. I've written some. It's not easy. And there's a huge difference reading a script in your mind, and acting it out loud.
Every new medium claimed to replace the older ones. Did any? Ever before? Not to my knowledge, not in
It's an idea that dictates a medium. And whatever works. A new medium, fortunately to us, is just another channel. The more medium that is created, the more channels we advertisers can choose to bombard you with our message. I'm sorry, but this is what we are paid to do.
Listen to this.
This is not a video.
This "will" was aired in Portugal. The English translation is for the purpose of international award shows. For my own personal liking, this is a very good written script. Strong words. Emotional, and straight from the heart. Good use of voice talent.
Good job to the creative team at McCann Erickson Portugal.
Radio, is one of the hardest medium to master. There's no visual. There's no copy. Just your listeners' imagination. I've written some. It's not easy. And there's a huge difference reading a script in your mind, and acting it out loud.
Subscribe to:
Posts (Atom)