Does it stick?
I did the mess
As a sticky note, yes.
They used to be the best. At least for my standard of an image library - comes with the largest (in size) low resolution download-able images without watermark (only if you are a registered creative). I've been using them ever since, until recently.
As a gift, it's a cute idea. Good word play and relevant. Simple and straight to the point. It does remind me of them. Thumbs up to the creative team who thought of it.
Branding wise, no. Unless they do something about their product and services. Similar to what the competitor is offering, if not the same. Not just an idea, not just a word play. Or I'll stick to the competitor.
And bring back what sticky note should look like.
The old-fashioned, fluorescent papers.