Though the time we spent together wasn't long, but I will never forget the days. The days I nurtured you. With heat, passion, and love. I'm sorry that I didn't try hard enough. I'm sorry that I wasn't there to defend you. I'm sorry for letting go. I'm very sorry. I'm truly was.
Till the time we meet again, stay strong, and rest well, ideas.
You will be needed again.
After a long, brutal week of late nights, excessive nick & caffeine, and irregular meals, the client had shot down our ideas for The Shower Foam TVCs. All. Four. Of. Them. They don't even stand a chance for a little expansion. Well, at least it was... merciful? Or so I heard. I didn't go for the presentation. Stayed back in the office to look after other things.
"The client, decided to go for the 5th direction."
There. Is. No. Fifth. Direction.
What's worst about this project is, the client already have something in mind. And we were not, at the very least, properly briefed. Luckily I wasn't there. Or I would have vomit blood from the time they started telling their ideas. Should have told us earlier what they wanted all this while. Could have saved everyone's time. Their time. Our time.
I'll be going next coming Friday. Expecting to see my own blood then.
So, the brain activities for the weekend:
Friday - think of ideas.
Saturday - think of ideas.
Sunday - you guessed it, think of ideas.
Just when I needed some time off for the brain.