Is our country getting smaller?
A senior art director whom I met years ago is working here now. I'm not directly under her, or we're in the same team. But I can't rule out we'll be working on the same projects in the future. Seeing her here, reminded me of the interview I had the first time I saw her.
During my earlier years, I met the executive creative director of Ousted Brothers. The interview was held at a production house (there are times that interviews are held out of the office). He asked what I wanted to be. Confidently, an art director, said I. And would love to write copy as well. Or at least, get involve in it. Before I could finish, he cut me there and then, and said,
"An art director, is an art director. A copywriter, is a copywriter. You don't switch role."
As much as I wanted a place there, this phrase stopped me. The senior art director was there with him. She understood what I meant. And seems to agree with me. I didn't bother to talk much after that. Just looking at the post-production works of the TV commercial they were editing then.
I never believe that thought. Which I'm glad I didn't. I'm gonna churn out as much copy as I can. If the briefs permit. No matter what.
Rules? We are meant to break them. If there isn't any, create one. Then break it.