It's been a while since we stroll to the other side for lunch.
This is what we saw on the way to the food court.
With an empty display like this, it better comes with an explanation,
Cute.
Not sure what's going on, but I guess it's some kind of a Stand-a-Chance-to-Win-All-These-If-You-Spent-More-Than-RM-[Insert Amount Here] promo that they did recently?
How often retailers would actually be bold enough not to have anything up at their display? Not too many. Definitely an eye-catcher.
But what kinda name is that? Candle!?
She's into wax-dripping?
Almost.
Closer shot.
Shot this during lunch the other day.
The newspaper was pasted on the glass, as if the shoes was floating with it. Clever, eh? From what I've gathered, CLIMACOOL® was about ventilation. Being light, is adding another layer of idea to it - which is enough to impress the end users.
As a creative, I would go back to the drawing board and stick to "ventilation". For now.
Off the chair.
Have you seen the new Axe (Lynx) Provoke (Excite) TV commercial recently?
It showcased girls falling from the sky one after another. It peaks when these fallen girls are going towards a young man, who apparently uses the deodorant. The message that this spot is shouting, "Makes it rain girls". What shown on the Malaysian TV is an edited version.
Below, is the original by BBH London.
This is a :30 spot. There are 1:00 and 1:30.
What is so wrong with fallen angels? They are sensitive? Oh! Satan is a fallen angel. Come on! It's just a metaphor of the product's benefit. By removing the wings and halos are better suited for the Malaysian audience?
Which agency handles the Axe account in Malaysia? Good work to you guys! "Makes it rain girls" does make sense to me.
But fuck the Censor Board.
I did the mess
As a sticky note, yes.
They used to be the best. At least for my standard of an image library - comes with the largest (in size) low resolution download-able images without watermark (only if you are a registered creative). I've been using them ever since, until recently.
As a gift, it's a cute idea. Good word play and relevant. Simple and straight to the point. It does remind me of them. Thumbs up to the creative team who thought of it.
Branding wise, no. Unless they do something about their product and services. Similar to what the competitor is offering, if not the same. Not just an idea, not just a word play. Or I'll stick to the competitor.
And bring back what sticky note should look like.
The old-fashioned, fluorescent papers.
Find me a TV when I'm stuck in the traffic.
Every new medium claimed to replace the older ones. Did any? Ever before? Not to my knowledge, not in my our time. Oh, the Internet replaces the conventional mediums? What channel was the football was on yesterday? Heard of prank calls? Do people not flip the newspapers and magazines anymore? Or at least, car brochures?
It's an idea that dictates a medium. And whatever works. A new medium, fortunately to us, is just another channel. The more medium that is created, the more channels we advertisers can choose to bombard you with our message. I'm sorry, but this is what we are paid to do.
Listen to this.
This is not a video.
This "will" was aired in Portugal. The English translation is for the purpose of international award shows. For my own personal liking, this is a very good written script. Strong words. Emotional, and straight from the heart. Good use of voice talent.
Good job to the creative team at McCann Erickson Portugal.
Radio, is one of the hardest medium to master. There's no visual. There's no copy. Just your listeners' imagination. I've written some. It's not easy. And there's a huge difference reading a script in your mind, and acting it out loud.
LG aired an ad about their new air-cond on radio recently.
It come with some kind of an ionizer system, which can relaxes you. Or so they claimed. That's new. That's a fresh and new approach to sell an over-saturated product. Couldn't find a link or the script to it, but it goes something like this:
Wife was asking the husband to go to sleep because it is already late. And he looked tired.
He refused, as he still have works to rush. He claimed his head is heavy and he felt groggy.
The wife then relate someone she knew who had the same problem as he is.
They solved it by changing their air-cond.
The rest of the dialogue is just the wife telling the benefits of the new LG air-cond. Seems fine? Right? No, it isn't.
No matter how advanced an air-cond is, it can't solve the work part. He still have to stay up late to rush work. Why would the creative team include this part in?
So, who should I point my finger to? The client, the creative team, or the creative director who gave the green light?
