Does it stick?

I did the mess



As a sticky note, yes.

They used to be the best. At least for my standard of an image library - comes with the largest (in size) low resolution download-able images without watermark (only if you are a registered creative). I've been using them ever since, until recently.

As a gift, it's a cute idea. Good word play and relevant. Simple and straight to the point. It does remind me of them. Thumbs up to the creative team who thought of it.

Branding wise, no. Unless they do something about their product and services. Similar to what the competitor is offering, if not the same. Not just an idea, not just a word play. Or I'll stick to the competitor.

And bring back what sticky note should look like.

The old-fashioned, fluorescent papers.

The exhaust is alive!

Some months back, I was tailing this "souped-up" MyVi on the way to work. At the back of its windscreen, there's a large sticker running from one end to the other; I guessed he got it from the shop that modded the car.

Speed Racing Exhaust. Wow. Bold, white font. Slanted typeface, very "racing-look". The "S", is framed in reverse, with a very faint red/pink/maroon (couldn't really make up the colour, and no, I'm not colourblind) square background. It reads otherwise.

Oh, do Pampers come standard with it?

These exhaust guys seriously need to re-brand themselves.



Brands; could make you smile, could make you cringe. Not going too much into details about it, but here's a blog about branding. It's a good read, even if you are not in the branding business.