The signal lights.
In this part of the country, the signal / indicator lights is a form of invitation to the car behind the lane you are switching onto, to speed up. It also serves as an optional deco.
Please use with care.
A survival tips for the expats / foreigners / tourists who is planning to drive in Malaysia.
Textured paper for illustration purposes only. I do not own it.
I only did the text.
I escaped.
Tak boleh lah! I've worked through the wee hours. I'm not gonna stay an extra few so that I can see the opening of shops downstairs. I seriously in need of a good rest before my presentation end of that day.
That's a record time from the "mission" started to the lobby downstairs. Another fifteen to get home. It would be faster if Slow White Poke isn't going 0-100 in forever, floored.
Guess what the "general" said when I'm back to work at lunch.
BriefThe 60th birthday (61st for female) is regarded as an important turning point for the Chinese. A big celebration will be held to honour this person. Usually with the presence of the children, grands, and greats. To pay their respects, and to express gratitude. Sometimes, relatives and close friends of the family are also invited. Every ten years after the 60th (61st for female), is one big celebration. And is more exaggerated each.
Cindy, will be 91 this year.
Case Studies
Cindy had successfully brought up her eight children all by her own hands. Her husband was bedridden after a mishap. Not long after, he passed on early in his 40s. The husband left with just enough for her, and the children to make it through.
Cindy never sigh at her misfortune. A nice lady. Never had a temper. And is warm towards anyone she met.
Each of the children is doing very well now. Some had withdrawn from the rat race, and enjoying their retirement fund. Some has their own business. Some are married well. Some are working just to pass time. Each of them has their own family, but the youngest daughter. They have a character of their own.
The eldest daughter, princess-like.
The eldest son, carefree.
The 2nd son, rebellious.
The 3rd son, cheekiest.
The 4th son, softest.
The 5th son, nicest.
The 2nd daughter, loudest.
The youngest daughter, imbalanced.Extra Note: Most of her children, and grands had her nose. The grands, are all doing as well.Creative: Create a visual presentation that accentuate the ninety one bittersweet years for her big day. Idea, or concept must be relevant to the project. Animation, visual effects, music, and sound is optional.Data Provided: Photos of Cindy.Format: May create few formats, for different platforms.Deadline: 19th June 2010.Important: Finished work must be delivered by the second week of June.First time writing a job brief... Nah, I think I'll pass.Cindy is my paternal grandmother.It's just a nickname given by a cousin sister some years back; talking about the trend in Chinese naming system, eh? That cousin, is also the project manager. The celebration will be a really big one. Each one of us is given a task to be in charge of, from the time this project has initiated, to her big night. That's months of advance planning.From tasks distribution, to looking for restaurants. Menu, to booze. Guests listing, to sourcing printers for the invitation cards. Entertainment, to photo/videography. Cindy's dinner wear, to make up. Guests transportation, to lodging. Thank you gifts, to thank you cards. Lunch buffet, to stage deco. Cake, to roasted pigs. Even red packets for guests.Father, and a couple of his siblings will be paying the bill. And of course, with the adequate amount of alcohols included; what a celebration without them! Bro, and another cousin will be the photographer. Video, only if there is enough equipments. I was one of the MCs. And other things like showing guests their seats, stand-up comedies, et cetera. Not until later they realized, or forgot, that I'm in "design". I must be doing "something" with visuals, sound, and design.So, here I am.And it supposed to be the activation ideas-cracking night.
I did these at home.
One month break is very long. I'm not gonna sit still, and just do nothing. Not gonna put my brain in long inactivities. Below are just some mental exercises to keep the creative juice flowing. First-thought idea. Copy-based.
Olay, and Diesel are not my client, or in any way associated with them.
These are just spec works.
Get it?
The night before we left for Phuket, we were sleeping at Zoky's apartment. That night, I couldn't get myself to sleep. Until the last one hour, before we were supposed to get up. I'm very excited about the trip, to be honest. Rather than just tossing around the mattress, I thought of 3 different ideas, for 3 different clients.
A print ad for The Jeans.
An outdoor ambient media for The Isotonic Drinks.
A branding TV commercial for The Car.
Gonna present these when I start work later.
Ingredients:
1 2009 Hell-O Campaign (3/4 fermented)
1 Nihon-go no Niusurataru
1 Video
1 Pitch
Where to get the ingredients:• This campaign is the last batch for the year 2009~2010 that is available only for the ASEAN region. Will expired early 2011. Use them wisely. • Nihon-go no Niusurataru, or the Japanese Newsletter is an exotic and rare monthly ingredient that is only available in Jeisi Ke-eru. May need a translator. • Video is a relatively easier-to-get-ingredient. You may get one from a medical supplies manufacturer. • Pitch is a very seasonal ingredient. The economy may affect the growth of pitch. Chefs cooking skill play a strong role in the movement of the pitch too. For this dish, preferably get a Baker's Pitch. Preparation:
1. Finely dice campaign into smaller pieces of print ads, pillar ads, wrapper, catalogues, leaflets, flyers and TVCs. Diced print ads will continue to ferment into more press and magazines. May take out some budget. If so, discard leftovers. 2. Marinate newsletter at an earlier time, for over a period of 2 weeks with Nihon-go no Komen and Amanu Mendo. Add 1 or 2 designers to spice it up. Stir with boss. Boss may appear bubbly over time. Listen carefully to the Komen. 3. Prepare video over a storyboard, and leave it as it is for 9 days. Video may turn into ambient over time. 4. Baker's Pitch may required some packagings. Well prepared pack may turn into TVCs. 5. Put all ingredients into a creative mind. Split them into smaller, different ideas. Add some concepts. Add some copy. And some pinches of seasoned Rotcérid Evitærc. May ignore it if doesn't enhance the taste.
Cooking:
Put all ingredients on a frying iMac, and stir with hot coffee. Add servicing and burnt clients to spice it up. Cook accordingly, but don't overcooked. Deadline may taste bitter, and may loose the sweetness of campaign and pitch. Over time, take some samples for the traffic to mock dish. To enhance the look of the dish, colour sep. may be required.
Best served:
Throughout the day. Preferably late nights.
